How Siegfried streamlined marketing operations with HubSpot

6Minded supported Siegfried in implementing HubSpot Marketing Hub Professional — covering portal setup, database structuring, email automation, and marketing workflow configuration — to standardize marketing processes, improve lead management, and let the team manage campaigns, subscriber communications, and event tracking efficiently.

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In numbers

1

Standardized portal
& database for contacts
and companies

4 +

Types of marketing assets built:
forms, pages, dashboards
& branded emails

1

Trained team running
campaigns independently

About Siegfried

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Life sciences & chemical manufacturing

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HubSpot Marketing Hub implementation

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Marketing Hub Professional

Siegfried is a Swiss-based global leader in life sciences and chemical manufacturing, delivering high-quality solutions for pharmaceuticals, food, and fine chemicals. 6Minded implemented HubSpot Marketing Hub Professional to standardize their marketing operations and empower the team to run it independently.

Hubspot

The challenge

Siegfried needed a consistent HubSpot portal and database structure for contacts, companies, and marketing data; their existing forms and subscription types weren't fully integrated, limiting automation; and the team needed guidance to implement workflows, automated emails, and templates aligned with brand guidelines.

MHPI

Our role & approach

6Minded delivered a structured Marketing Hub Professional implementation — configuring the portal, organizing the database, building branded marketing assets, and setting up nurturing automation — then trained Siegfried's team to manage campaigns and HubSpot features on their own.

Three areas we focused on

Structured
marketing ops

A consistent portal and database for contacts, companies, and marketing data.

Case study data

Automated
workflows

Automated email workflows and branded templates for nurturing campaigns.

Team
enablement

A consistent portal and database for contacts, companies, and marketing data.

Deliverables & Recommendations

A clear overview of what we did to help drive stronger performance. Each deliverable is designed to support a more effective digital presence, improve the customer journey, and create a scalable foundation for continued growth.

HubSpot setup
Data Management
Marketing enablement
Automation & workflow

Conclusion

Through a structured HubSpot Marketing Hub Professional implementation, 6Minded helped Siegfried streamline marketing operations, centralize data, and automate key workflows — enabling efficient campaign management, consistent subscriber communication, and a team that owns its marketing processes.

“Implementing HubSpot Marketing Hub for Siegfried allowed us to create a structured, scalable marketing environment. Careful portal setup, database preparation, and automation workflows can empower a team to manage campaigns effectively and independently.”

Stanisław Bartczak, Principal Solutions Architect

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