245% rise in organic traffic with new content strategy and website overhaul

In numbers

245 %

751 %

89 %

About Pwrteams

IT services and IT Consulting

501-1,000 employees

Estonia

Pwrteams helps organizations overcome talent shortages by building and operating cross-border IT and engineering teams. With +17 years of experience across industries such as travel, healthcare, finance, media, and software, they specialize in connecting top-tier tech professionals from Central Europe and Latin America with organizations seeking skilled talent to drive innovation, improve employee retention, and optimize costs.

The company’s proven track record speaks for itself. With an industry-leading attrition rate of just 4.3% and 96% of candidates passing trial periods, they excel at matching the right talent to the right roles. Their tailored approach ensures seamless integration with clients' cultures, processes, and tools.

Pwrteams is part of the Nortal Group, a strategic innovation and technology company delivering transformation projects for governments, healthcare institutions, and Fortune 500 companies with more than 2,000 colleagues over the globe.

The Pwrteams project stood out in many ways, but what truly set it apart was the collaborative effort it inspired across all our teams.

Our HubSpot experts laid the groundwork for streamlined marketing and sales, paving the way for our content team to frame a new strategy and turn it into on-point website copy. From there, our design and development team transformed the client's vision into a sleek, sales-ready website that mirrors Pwrteams’ bold, modern approach. It was a seamless interplay of expertise, creativity, and innovation—our signature approach.

When Pwrteams first approached us, their goal was clear: they needed a comprehensive tool to integrate their sales and marketing efforts. The decision to use HubSpot was pivotal, as it offered the perfect combination of CRM and marketing automation under one roof. To reach their target personas, they also needed a content marketing strategy that would engage their audience and align seamlessly with their sales efforts.

The company was amid a rebranding initiative prompted by the acquisition of Questers and the need to strengthen their connection to Nortal. To complete this transformation, Pwrteams required a new website that was modern, cohesive, and capable of reflecting their evolving identity. Once again, HubSpot became the natural choice, with its CMS ensuring everything could be managed within a unified platform.

Pwrteams didn’t have a CRM system in place and needed a tool that would organize their marketing and sales processes, streamline lead management, and serve as a single point of truth. They also required better reporting capabilities, more effective campaign tracking, and an overall structure to support their growing business.

From the start, it was clear that Pwrteams’ team was eager to learn. Though they had no prior experience with HubSpot, their enthusiasm and quick adaptability made the implementation process seamless. With HubSpot Marketing Hub, Sales Hub, and Content Hub in place, they gained tools to streamline marketing workflows, integrate social media channels, and automate email campaigns. On the sales side, the platform unified their pipelines, providing clarity and organization where it was most needed.

"6Minded will continue to be Pwrteams preferred partner for all matters related to HubSpot. We have found an exceptional vendor who not only supplies HubSpot licenses and configures the platform but also serves as a trusted partner in our journey to develop a cutting-edge Sales & Marketing engine for our B2B business. The expertise and skills of their team have become an invaluable resource for our colleagues, providing crucial knowledge and support. By leveraging 6Minded's capabilities, such as content creation and website development, we are able to accelerate our own roadmap and achieve business results faster and more efficiently."

Jonas Wolf-Rosenbaum, Head of Sales & Marketing, Pwrteams

Turning scattered efforts
into a strategic growth plan

Collaborating closely with Pwrteams’ marketing team, we developed a clear and cohesive content strategy, designed to reach their key buyer persona: tech leaders grappling with challenges like talent shortages, skill gaps, and high employee costs in local markets. The dual goals of our efforts were to build brand awareness while driving demand and generating leads.

Together, we mapped out a content publishing plan designed to engage refreshed buyer personas at every stage of their journey. Blogging, social media, and newsletters now followed a unified structure, while new high-value assets—like e-books and lead magnets—were introduced to attract and nurture leads. Each piece of content was purposefully created to drive engagement, spark conversations, and capture opportunities.

"Working with Pwrteams is as challenging as it is rewarding. Creating their content demands in-depth research, a solid understanding of technology, and close collaboration with their team. As the tech market evolves, so do their marketing goals. My team consistently rises to the challenge, scaling our efforts to deliver content that provides value to Pwrteams' audience."

Joanna Borkowska, Head of Content Team, 6Minded

A website that solidified
the new branding

As Pwrteams refined its branding and expanded its services, their existing website no longer reflected their new identity. The rebranding effort encompassed refreshed messaging, a new tone of voice, updated visuals, and a stronger connection to the parent company, Nortal. The website revamp became the pinnacle of this transformation.

Pwrteams needed a modern, visually striking site that showcased their capabilities while remaining functional and easy to manage. With a tight deadline, the stakes were high—but so was the opportunity to create something exceptional.

Collaborating closely with Pwrteams and guided by their updated branding framework, we designed a website that combines simplicity, functionality, and scalability. Pwrteams shared inputs on structure, style, and messaging, which we refined into a cohesive digital presence.

"With well-defined visual guidelines and clear design goals, working on Pwrteams' new website was a smooth and collaborative process. The client provided precise feedback while remaining open to innovative ideas and creative design solutions. While delivering their vision within such a tight timeframe wasn't easy, the experience was deeply satisfying."

Yana Bodnar, UI/UX Designer, 6Minded

Results

With 6Minded’s support, Pwrteams not only built a new strategic and visual identity but also achieved significant growth validated by numbers.

Today, Pwrteams continues to thrive, achieving new milestones while executing on their ambitious vision. As their trusted partner, we remain by their side, adapting strategies and solutions to meet their evolving goals and drive even greater achievements.

245%

Increase in organic traffic

751%

Increase in blog views

89%

Increase in monthly sessions in the first 6 months post-launch

+1400

New contacts from just one, top-performing lead magnet piece

"6Minded is a solid agency that ultimately delivers what is promised. Their content team is creative, providing SEO-friendly and well-researched work. Both their UI designer and marketing analytics specialist demonstrated strong skills that contributed to the successful completion of the web development project. The agency is flexible and willing to adjust to our needs, which we appreciate."

Arkadiusz Dominik, Marketing Lead, Pwrteams

245% rise in organic traffic with new content strategy and website overhaul

In numbers

About Pwrteams

All hands on deck!

A multichannel expansion strategy

Aligning sales and marketing with HubSpot

Turning scattered efforts
into a strategic growth plan

A website that solidified
the new branding

The project’s scope
was ambitious:

Results

Want results like Pwrteams?

245% rise in organic traffic with new content strategy and website overhaul

In numbers

About Pwrteams

All hands on deck!

A multichannel expansion strategy

Aligning sales and marketing with HubSpot

Turning scattered efforts into a strategic growth plan

A website that solidified the new branding

The project’s scopewas ambitious:

Results

Want results like Pwrteams?

Turning scattered efforts
into a strategic growth plan

A website that solidified
the new branding

The project’s scope
was ambitious: