How Kaplans drives marketing with an ongoing HubSpot retainer

Unlike a one-time implementation, 6Minded supports Kaplans through an ongoing HubSpot retainer — continuous access to technical expertise and strategic marketing guidance within HubSpot Marketing Hub Enterprise — currently focused on refining and executing their marketing strategy with flexible, scalable support.

Kaplans - hero picture

In numbers

1

Flexible retainer scaling resources up or down on demand

3

Areas combined — technical HubSpot & marketing and development

36 +

Months or woking together and counting

About Kaplans

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Jewelry — sales, design, auctions & bespoke

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Ongoing HubSpot retainer

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Marketing Hub Enterprise

Kaplans is one of Sweden's leading jewelry companies, offering sales, design, auctions, and bespoke creations both online and at its flagship Stockholm store. 6Minded acts as a dedicated extension of their team through an ongoing HubSpot retainer, shaping and executing their marketing strategy.

Hubspot

The challenge

Kaplans needed a support model that combines technical expertise, marketing strategy, and the ability to scale resources up or down; a seamless connection between their internal systems and HubSpot for efficient data flow; and continuous assistance with campaign execution, email strategy, and event management beyond initial setup.

MHPI

Our role & approach

6Minded works as a dedicated extension of Kaplans' marketing and technical teams through a retainer model — providing flexible, scalable support within Marketing Hub Enterprise and currently helping shape and execute their marketing strategy in real time.

Three areas we focused on

Flexible support

Technical expertise and marketing strategy that scale up or down with Kaplans' needs.

Case study dataII

Custom integration

A seamless connection between Kaplans' internal systems and HubSpot for clean data flow.

Ongoing enablement

Continuous help with campaign execution, email strategy, and event management.

Deliverables & Recommendations

A clear overview of what we did to help drive stronger performance. Each deliverable is designed to support a more effective digital presence, improve the customer journey, and create a scalable foundation for continued growth.

Email marketing
Templates & subscription
Marketing Events
Ongoing strategy

Conclusion

Through a retainer-based collaboration, 6Minded helps Kaplans continuously improve their marketing operations in HubSpot — from email strategy and branded templates to marketing event onboarding and ongoing guidance — a flexible model that delivers effective campaigns while staying scalable.

“Professional, knowledgeable and solution-oriented. Covers the entire HubSpot set up. Easy to work with.”

Kaplans

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