How Consafe Logistics built an award-winning, sales-ready website on HubSpot Content Hub

To modernize a dated website and turn it into a real sales engine, 6Minded designed and built a fresh, content-first website on HubSpot CMS, restructuring the site, refining the brand’s visual identity, and optimizing performance. The result is a faster, more intuitive website that lifted conversions dramatically and earned a HubSpot Impact Award.

Consafe Logistics - Hero Picture

In numbers

415 %

Increase in Session-to-Contact conversion (paid search)

76 %

Increase in Session-to-Contact conversion (all sources)

60 %

Increase in new contacts

About Consafe Logistics

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Logistics and supply chain

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HubSpot Content Hub implementation, website design & development

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Sales-ready website performance & conversion

Consafe Logistics is a software company modernizing the logistics and supply chain industry through innovative warehouse management technology. Its flexible software and hardware solutions automate and simplify warehouse operations to improve customers’ profitability and efficiency. Already a HubSpot Marketing Hub user, Consafe partnered with 6Minded to rebuild its website on HubSpot Content Hub.

Design

The challenge

As a top logistics-industry supplier with revolutionary technology, Consafe Logistics needed to replace an old-fashioned look with a website that meets today’s customer standards and attracts more leads. The previous site lacked a clear purpose. As Louise Lindell, who coordinated the project on the client side, framed it: a sales-ready site should focus on generating business, driving additional sales, and building brand value.

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Our role & approach

Since Consafe Logistics already used HubSpot’s Marketing Hub, HubSpot Content was the natural choice for website development and content. We set out to build a modern, engaging, and smooth website using the client’s sitemap and content as the foundation, keeping the design clutter-free to emphasize the content and make the site more appealing and intuitive for visitors.

Three areas we focused on

Clean, content-first design

A clutter-free layout and a cohesive color scheme put the content front and center, making the site more appealing and intuitive.

Case study data

Restructured architecture & navigation

A refreshed information architecture gave the website a clear, logical structure that’s easy to navigate.

Performance optimization

Front-end and back-end components were optimized to minimize page load time and deliver a fast, smooth experience.

Deliverables & Recommendations

A clear overview of what we did to help drive stronger performance. Each deliverable is designed to support a more effective digital presence, improve the customer journey, and create a scalable foundation for continued growth.

Interactive office map
Clear event agenda
Custom questionnaire forms

Conclusion

Consafe Logistics achieved a remarkable online transformation: a website that showcases its innovation, efficiency, and dedication to customers. Within six months of launch, the company reported strong growth in generated contacts — website conversions rose 36% across all sources and 31% from direct and organic sources, opening new sales opportunities. The work was recognized with a HubSpot Impact Award.

“6Minded delivered a fast, modern-looking, and sales-ready site that excellently reflected the business.”

Louise Lindell, Digital Marketing Manager

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